Core product · $49

The Customer Journey System

Every instrument you need to map, research and present a customer journey — without building any of it from scratch.

14-day refund, no questions. Instant download.

Contents7 COMPONENTS

Current-state map	PDF · PowerPoint
Future-state map	PDF · PowerPoint
Service blueprint	PDF · PowerPoint
Persona kit	PDF · Word
VOC question bank	PDF · Excel
Channel scoring model	Excel
Maturity assessment	Excel

Component detail

What each piece actually does

Three map formats

Current-state for what happens now, future-state for what you are proposing, service blueprint for what has to change backstage. Blank and worked versions of each, as editable PowerPoint slides and print-ready PDFs.

Persona identification kit

Five questions a rep or account manager can ask in a real conversation, with a scoring key and a tagging sheet that maps to CRM fields.

VOC question bank

Sixty-plus questions organised by journey stage and by what they measure. Pull ten, run the study, get data you can act on.

Channel scoring model

Weights engagement across channels into a single comparable number, with the weighting logic exposed so you can defend it in a steering committee.

Maturity self-assessment

Twenty statements, four dimensions, one output chart. Useful for showing a leadership team where they actually are.

Open formats only

Editable PowerPoint, Word and Excel files, plus print-ready PDFs. Every cell is a real text box. No proprietary format, no licence required, no watermarks.

Who this is for

People who have to show something on Friday

CX and customer insight managers running mapping work without a research team
Product and marketing leads asked to produce a journey map at short notice
Consultants who want a defensible starting structure instead of a blank canvas
Anyone who has rebuilt the same template more than twice

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