Free download
One current-state template, twelve VOC questions sorted by stage, and a one-page guide to running your first session. Enough to map something real this week.
We'll email you the kit. Your address is stored with Kit, never sold, and you can have it deleted any time. Privacy policy.
How to use it
A2 if you have a plotter, four A4 sheets taped together if you don't. Paper beats a screen for the first pass.
What the customer actually does, stage by stage. No interpretation yet, no feelings. Just observable actions.
Where the emotion line falls is where your work is. Circle two. Those become your next research questions.
When you outgrow it
Three map formats instead of one, sixty questions instead of twelve, plus the persona kit and two Excel models.